With it data is inserted only once, and sent automatically to the players, which has no need anymore to insert it again, as that data is shared inside the platform, kind of a "social data", and the process of computing laytime, demurrage and despatch starts right away.
A computation for a single vessel doesn't need to take hours to be done.
Now it can be done within a few minutes!
For the maritime agency it's an benefit given to customers.
For the Freight Forwarders, NVOCC, importing and exporting trading companies it saves time and money.